Business Cards
Peter Didbin - Photographer. I really like this due to the simplicity of the logo but the hidden messages within it. The flat black circle with the cut out centre and two lines attached seem to replicate a camera shutter lens in a minimalist style. The two lines attached to the centre circle can also represent Peter's initials 'pd' connected as one. Although the stock and ink choice is quite dull, I think it represents his profession well and the way the black contrasts with grey is bold and memorable.
With a limited budget, Studio Caserne, were asked to create an identity for Mylene Poisson. They tried to think of creative ways around their budget and this is what they came up with. The wine stain is unique and relates directly to the clients profession, making it instantly memorable and personal to the client. I like how the wine stain can also be used on other stationary, the simple sans serif typeface works perfectly as this trademark wine stain delivers the message on its own, noting fancy is needed typographic wise.
'The creative challenge was to establish the brand and lifestyle into the marketplace as a brand which embraces the simple life, natural materials and anti-materialistic way of life. Customers are loyal to brands that fit their values. Mature, independent, self-aware. Tech-savvy and connected. Pursue social interaction and appreciate good design.'
Im a big fan of recycled stock anyway but the way this agency recognised the concept/message the client wanted to portray and linked it with the stock really stood out for me. I think the way the stock has different coloured speckles within it gives it a really unique touch and the embossed 'being' does the same. The other side of the card is plain and simple but effective. The pastel green contrasts with the electric blue and to me makes the information rememberable.
No comments:
Post a Comment