Who am I?
I would currently label myself as a Graphic Designer. I love working with type and have a strong interest for physical publications, as well as hand printed designs such as screen print.
What have I learned?
Through COP and design skills I have taken a strong interest into modernist principles. I like clean and simple typography which I hope to represent through my identity.
What skills do I have?
I have realised through past briefs that I need to practice within illustrator and overall I am not to interested in illustrative work. However, I have a strong understanding of indesign and Photoshop and love working with type and image.
What do I believe?
I believe that form follows function and that you should always be designing with purpose. I like Vignelli’s idea of that you should only be using a handful of typefaces and you don’t need a certain typeface to express your intended message. As I have said before I have realised I’m not very good at illustrating but as Jan Tschichold says There are no born masters of typography, it requires practice and knowledge which I hope to carry out.
“There are no born masters of typography.” - Jan Tschichold
What do I need to include?
What information do I need to include?
Name and Contact information but also a title for myself such as ‘creative thinker’, ‘illustrator’, ‘graphic designer’ etc.. Also a link to an online portfolio.
What formats can I use to effectively communicate or promote this information?
When designing my identity stock and type choice were the key elements. I also looked at unique design techniques I could use to differ myself such as embossing or laser-cutting.
What tone of voice best reflects you, your practice and your ambitions?
As the root I want to take is simply as a Graphic Designer, I think it is important to keep a level of professionalism within my tone of voice whereas someone labeling themselves as a unique quirky title could have a more laid back approach.Final Outcome
The C on the front of card will be embossed, to give the design a unique style and overall making it more aesthetically pleasing. For the back of the card, Ive gone for an off white as I think its just easier on the eyes compared to a bright white and also works well with the duller red I have chosen. The typeface is Akzidenz-Grotesk for the heading and grotesqueMT for the body copy, which to me are beautiful minimal sans serif typeface and represents who I am as a designer perfectly. I think the most important part of my information is definitely my name so I have chosen to set that in red. I have labeled myself a Graphic Designer as I think that (at this moment in time) is most relevant to what I am interested in, especially type.
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