Instead of presenting our proposed business in the form of a basic Powerpoint slide, we wanted to reflect our work style which we decided would be best portrayed through a video. The video reflects our fun and exciting style as well as showing the very hands on approach we take to our work.
The set of the video included vibrant colours and plants to get the viewer excited by the work we produce and also reflect the nature of the business such as the relation to the Aloe vera plant. We carefully picked the song that would play over the video to ensure it was upbeat, got the viewer excited and maintained there interest in the video.
After presenting the video it was suggested that we could actually offer the service of video/stop motion to our list which, as a group we hadn't even thought about. We as a group thought this was a great idea as we really enjoyed creating the presentation video and would love to incorporate it into further projects.
One thing that was pointed out that the presentation lacked was that we didn't display any examples of our own work. In a similar fashion to how we showcased which stock we would use, we should shown examples of our own work so the client could get a really sense of how we work.
So after the presentation it was time to think about where we could take the business next. I think the next stage would be to start to go into an in depth branding of the business, forming a polished and finalised identity. Then using the identity to produce all the necessities such as business cards, letterheads, website etc.. After we were happy with our overall identity it would be on to actually producing some work, contacting some potential clients and generally getting our name out there within the industry.
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