Rueville Magazine
Why did you both decide to partner up and start Rueville? What barriers have you encountered so far making your journey into the professional world difficult?
It all started with a friendship; ultimately giving a shit about the same stuff. I help out at The Modernist Magazine, and I suppose seeing people do it for themselves made us think "why not?". I recently came out of a long term relationship, and it seemed like a healthy idea to channel my energy into Rueville instead of dwelling on the negatives.
I suppose the professional world isn't as "professional" as you may think. Everyone's a human being; as long as you're being yourself and staying true to your laurels, you'll be fine. I've spent 30 minutes proof reading an email before, to only receive one back with no regard to correct sentence structure. There's far more productive ways of spending 30 minutes.
Do you both have different roles to play in your partnership? Who does what?
As ridiculous as it may sound; Rueville is 50% Jacob and 50% Jack. We're both sending emails, we're both sitting on indesign for hours, we're both dealing with the "housekeeping". We're not some self appointed bullshit title, we just do what we do. Be it mundane or magnificent, the "roles" of Rueville are totally split down the middle. But it's an unspoken thing, we're almost telepathic. We know each other's strengths and we help each other with our weaknesses.
How do you see your studio’s character and ethos? Does this help with gaining contributors?
From day one the brief was "we're doing this for ourselves; we're the target market". We're staying true to the things we like, and staying core to what matters. We're not in it to make money, it's about having a good time. I suppose we listen to the voices in our head, and not the people around us.
How would you describe your design process, from idea to final resolution?
It's all fun. When it starts to do my head in and stops feeling fun, Jack brings the positivity and we talk about what's not working, inhale, exhale, and get back to the grill again. It's very much a fun and collaborative effort.
What are your inspirations within the design world (or outside)?
Tough question. My top four (it was going to be five but there is too many to choose) humans of all time, and I hope they don't need an explanation.
- Wim Crouwel
- Ricky Powell
- Beastie Boys
- My Mum
Finally, Where do you see Rueville in the future?
Hopefully still on the shelves, but selling. Still true to the brief, still true to ourselves. Having fun. Having fun, and having fun.
Trust all is well.
Jacob
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