OUGD502 - PPP2 - Study Task 01 - Taking Care of Business - Partnership Agreement

OUGD502 - PPP2 - Study Task 01 - Taking Care of Business - Business Identity

Aloe - Charlie - Rya - Megan
Suggestive of an Aloe vera plant (green, cleansing, eco friendly etc). Can be used as a pun for 'hello' (fun and friendly). 

What do we offer?
We are a studio that is environmentally friendly. We design for print, screen and the environment.

Print - riso, screen, litho, silk, mono

Branding

3D / Environment 

Screen

Curation

Art direction / photography

Who does what?
We work as a team to find a solution to the brief and then divide to execute the production.

Where will we be based?
We wish to start with a studio in Leeds but expand in the future to Stockholm and possibly Tokyo.

Target Market?
Design conscious people, independent companies, "trendy".

What makes us unique?
The way we deal with clients, we make it personal. We also have a very hands on and unique approach to the way we work, which is shown through our promotional video.

How will we promote ourselves?
Design on the streets (environment)
Design for kickstarter projects 
leave prints in design hot spots
Enter competitions
Social media

OUGD502 - PPP2 - Dream List

Dream List 

- Own my own studio and play the role of creative director.

- To hopefully become a well known name within the design world.

- Work in a job I fully enjoy and am passionate about.

- I want to visit many different countries as a part of my job such as Berlin, Amsterdam, Barcelona, Denmark and many more.

OUGD502 - PPP2 - Summer

Ove the summer
I think the most influential experience of my summer was visiting Festival Number 6 in portmeirion. The festival is one of a kind and in my opinion is perfect for people of the creative industry. What caught my attention the most was the branding of the festival. The logo was absolutely perfect and worked an every aspect you could think of.  I think this was one of the first festivals/events that I really started to understand the importance of branding and how well it can if done right. The programme was beautifully designed with consideration to the stock choice and binding, unlike any other programme I have seen at a festival and the attention to detail with the overall branding really impressed me. With the festival being directed towards the creative industry I got to meet a lot of students also studying similar subjects and some even graphic design. I also visited Amsterdam and checked out a few exhibitions over there which really motivated me and gave me inspiration for hopefully one day putting on my own exhibition. Unfortunately, I didnít undertake any work experience graphic design related so did not meet anyone in the industry, however, I met loads of interesting people who were studying similar subjects if not the same who which I had conversations with regarding graphic design and the creative industry. Over the summer I have tried to keep up with design trends and studios via social media, the current PPP brief has made me really excited to finally get in touch with some real studios and designers and get an insight into have the industry actually works and hopefully make myself known.

PPP - Secret 7 - Screen Printing

Screen Printing - The Maccabees - GO

I used the watercolour pattern, that I scanned in, to form a circle shape to represent a green light. I experimented with various contrasts and effects for my positives to achieve different outcomes, however my favourite was just the flat image as it was consistent and clean. To avoid being boring or too simple I used a gradient on the flat image, this image was repeated on either side of the first sleeve. When printing the flat image to my second sleeve, the sleeve got stuck to the screen and produced a not so clean outcome as the first, instead of just throwing it away, I decided to overlay the image with a bitmap style resolution of the same image, the outcome was surprisingly nice.

The reason I decided to screen print my sleeve was due to the nature of the bands previous record covers and their use of hand drawn illustrations. I think the hand rendered aspect of the design relates to their style of music which is labeled as Indie. The music they play is soft, warm and inviting, which I have tried to reflect through my design such as the use of watercolours to begin with instead of something such as oil paints. The colour choice is vibrant and fun but also has the contrast to help it not be overwhelming.

PPP - Personal Branding Inspiration

Business Cards

Peter Didbin - Photographer. I really like this due to the simplicity of the logo but the hidden messages within it. The flat black circle with the cut out centre and two lines attached seem to replicate a camera shutter lens in a minimalist style. The two lines attached to the centre circle can also represent Peter's initials 'pd' connected as one. Although the stock and ink choice is quite dull, I think it represents his profession well and the way the black contrasts with grey is bold and memorable.

With a limited budget, Studio Caserne, were asked to create an identity for Mylene Poisson. They tried to think of creative ways around their budget and this is what they came up with. The wine stain is unique and relates directly to the clients profession, making it instantly memorable and personal to the client. I like how the wine stain can also be used on other stationary, the simple sans serif typeface works perfectly as this trademark wine stain delivers the message on its own, noting fancy is needed typographic wise. 

'The creative challenge was to establish the brand and lifestyle into the marketplace as a brand which embraces the simple life, natural materials and anti-materialistic way of life. Customers are loyal to brands that fit their values. Mature, independent, self-aware. Tech-savvy and connected. Pursue social interaction and appreciate good design.'

Im a big fan of recycled stock anyway but the way this agency recognised the concept/message the client wanted to portray and linked it with the stock really stood out for me. I think the way the stock has different coloured speckles within it gives it a really unique touch and the embossed 'being' does the same. The other side of the card is plain and simple but effective. The pastel green contrasts with the electric blue and to me makes the information rememberable.

OUGD402 - PPP - Personal Branding Presentation

Personal Branding

Who am I?
I would currently label myself as a Graphic Designer. I love working with type and have a strong interest for physical publications, as well as hand printed designs such as screen print.

What have I learned?

Through COP and design skills I have taken a strong interest into modernist principles. I like clean and simple typography which I hope to represent through my identity.

What skills do I have?

I have realised through past briefs that I need to practice within illustrator and overall I am not to interested in illustrative work. However, I have a strong understanding of indesign and Photoshop and love working with type and image.

What do I believe?

I believe that form follows function and that you should always be designing with purpose. I like Vignelli’s idea of that you should only be using a handful of typefaces and you don’t need a certain typeface to express your intended message. As I have said before I have realised I’m not very good at illustrating but as Jan Tschichold says There are no born masters of typography, it requires practice and knowledge which I hope to carry out.

“There are no born masters of typography.” - Jan Tschichold

What do I need to include?

What information do I need to include?

Name and Contact information but also a title for myself such as ‘creative thinker’, ‘illustrator’, ‘graphic designer’ etc.. Also a link to an online portfolio.

What formats can I use to effectively communicate or promote this information?

When designing my identity stock and type choice were the key elements. I also looked at unique design techniques I could use to differ myself such as embossing or laser-cutting.

What tone of voice best reflects you, your practice and your ambitions?

As the root I want to take is simply as a Graphic Designer, I think it is important to keep a level of professionalism within my tone of voice whereas someone labeling themselves as a unique quirky title could have a more laid back approach.

Final Outcome
The C on the front of card will be embossed, to give the design a unique style and overall making it more aesthetically pleasing. For the back of the card, Ive gone for an off white as I think its just easier on the eyes compared to a bright white and also works well with the duller red I have chosen. The typeface is Akzidenz-Grotesk for the heading and grotesqueMT for the body copy, which to me are beautiful minimal sans serif typeface and represents who I am as a designer perfectly. I think the most important part of my information is definitely my name so I have chosen to set that in red. I have labeled myself a Graphic Designer as I think that (at this moment in time) is most relevant to what I am interested in, especially type.

OUGD402 - PPP - Personal Branding

Personal Branding

This is my mock-up business card. The two colour choices I have gone for are bright red and bright white. When thinking about my personal style as I designer, I realised how much I love type and minimalistic design which I have tried to represent through my design. The C on the front of card will be embossed to give the design a unique style and overall making it more aesthetically pleasing. The typeface is Akzidenz-Grotesk, which to me is a beautiful minimal sans serif typeface and represents who I am as a designer perfectly. I think the most important part of my information is definitely my name so I have chosen to set that in red. I have labeled myself a Graphic Designer as I think that (at this moment in time) is most relevant to what I am interested in, especially type.