PPP - Design strategy presentation preperation 1st Year

In order to create a successful and well thought through design strategy presentation for my final year, I thought it would be useful to look back at my previous presentations. Below is my first year presentation. I described myself as a Graphic Designer with a love for working with type and a strong interest in physical publications, as well as handprinted designs. I can say with confidence that this hasn't changed at all!! and something that Grammar studio picked up on in my interview. 

Although the design of my personal branding has changed, the principles I have listed below still apply.

Who am I?

I would currently label myself as a Graphic Designer. I love working with type and have a strong interest for physical publications, as well as handprinted designs such as screen print.

What have I learned?

Through COP and design skills, I have taken a strong interest into modernist principles. I like clean and simple typography which I hope to represent through my identity.

What skills do I have?

I have realised through past briefs that I need to practice within illustrator and overall I am not too interested in illustrative work. However, I have a strong understanding of InDesign and Photoshop and love working with type and image.

What do I believe?

I believe that form follows function and that you should always be designing with a purpose. I like Vignelli’s idea of that you should only be using a handful of typefaces and you don’t need a certain typeface to express your intended message. As I have said before I have realised I’m not very good at illustrating but as Jan Tschichold says There are no born masters of typography, it requires practice and knowledge which I hope to carry out.

“There are no born masters of typography.” - Jan Tschichold

Personal Branding

What information do I need to include?

Name and Contact information but also a title for myself such as ‘creative thinker’, ‘illustrator’, ‘graphic designer’ etc.. Also a link to an online portfolio.

What formats can I use to effectively communicate or promote this information?

When designing my identity stock and type choice were the key elements. I also looked at unique design techniques I could use to differ myself such as embossing or laser-cutting.

What tone of voice best reflects you, your practice and your ambitions?

As the root I want to take is simply as a Graphic Designer, I think it is important to keep a level of professionalism within my tone of voice whereas someone labeling themselves as a unique quirky title could have a more laid back approach.