I used as many different typefaces as I could that seemed fitting for the icon as well as the brand. The logo needs to work on a range of platforms such as; on the side of a van, embroidered on a tshirt, various signage etc.. Most of these logos will be taken into a more professional layout and presented to the client for them to choose or feedback on. The logo needs to be impactful and quite corporate to work across all these platforms.
This was another smaller job that Adam explained sometimes aren't the most exciting or glamorous jobs but just have to be done in the real world. I completely agreed and understand that I need to be able to complete jobs like this to be able to make it in the industry so welcomed the branding project with open arms.
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