PPP - The Lifting Tower - Brief

Due to my aims and ambitions in second year to try work within other areas of design, I am going to challenge myself to enter The Lifting Tower brief, which involves creating a short animation. Another aim was also to enter more competitions, so this seems fitting.

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Propose 3 visual concepts for a set series or sequence of 1 minute animated projections based on the theme of Independent Creativity at Xmas.

Your visual concepts will need to communicate a contemporary, creative and ‘cool’ representation of a xmas or winter theme. Think - Harvey Nichols meets the independent music scene in Leeds or John Lewis meets the Brudnell Social Club. Your response will need to appeal to a wide audience of 18 to 50 year olds who look beyond the traditional but still want to feel festive.

The client is not looking for traditional representations of Santa in a sleigh or cheesy looking elves dancing around. They are not asking for a critical or moral discourse on the validity of xmas. They want cool, festive and creative.

The moving image based projections will be mapped onto the Lifting Tower building on Wellington Street (see attached images) and should aim to interact with the features of the surface. The scale of the projection will be approximately 10m x 10m and so you will need to work to a square format. You will also need to consider the use of simple high contrast imagery on a dark background in order to maximize the effectiveness of the projection media and surface. 

Stage 1: Proposal and Selection

Deadline

07 / 10 / 2016

Stage 2: Project Development

Deadline

11 / 11 / 2016

Stage 3: Project Submission / Final Artwork

Deadline

25 / 11 / 2016

Stage 4: Production & Delivery

Deadline

TBC