Today I presented our final presentation to the DBA team. Chris and Joel were unfortunately not able to attend due to the presentation being rescheduled.
The feedback that we received on the presentation was:
The overall design treatment was really nice but possibly too 'pretty'. Although the visual design treatment was good, it possibly was leaning more towards women due to the flower like illustrations that were supposed to represent herbs.
The progression from the first logo ideas we presented in the intrim-crit was impressive. The way we recognised that those initial logos didn't fit with our concept and how we changed our design approach was extremely beneficial.
Another point they made was that it appeared that we had jumped from our initial concept to our final designs and missed out a large part. We should of explained our concept in depth more and how it related to our final brand.
Saturday, 13 May 2017
PPP - DBA Nootropics - Final Packaging
Our final products consist of 4 different flavours, apple, blueberry, strawberry and an unflavoured product. Each flavour has a different illustration and is colour coded accordingly. The sachets will sold in a cardboard box and in various quantities. The choice to make the product a powder rather than a pill means that the brand appeals strongly to our target audience. The sachets will be a lot easier to open as opposed to a child proof bottle of pills. Using a powder rather than a pill also subtly appeals to our target audience with the idea of them not having to add another pill to their daily routine. This idea will also most likely appeal to our middle-aged target audience who feel as if they're getting old and think Nootropics could benefit the aging process. The powder is similar to that of a berocca and can just be something you put in your drink to start the day. A lot more approachable than a pill which elderly people usually have to start taking later in life. The powdered combination also ties in nicely with our Panacea/Remedy concept.
Colour Theory
When choosing the colour scheme for our products, we referred back to the tips that we had found when researching into designing for the elderly. We wanted colours that create contrast so the information and each product is easily distinguishable. We achieved this by using one block colour on an off white background and bold black type.
Typography
The typography is sans serif and set to a readable size. The information is limited to avoid confusion.
Illustrations
Each illustration is unique to the flavour and helps to create diversity in the products. The hand-drawn nature of the illustrations makes the product friendly and approachable for our target audience. These hand-drawn illustrations also help our brand to be unique within the nootropics market compared to the existing packaging we have researched into.
Colour Theory
When choosing the colour scheme for our products, we referred back to the tips that we had found when researching into designing for the elderly. We wanted colours that create contrast so the information and each product is easily distinguishable. We achieved this by using one block colour on an off white background and bold black type.
Typography
The typography is sans serif and set to a readable size. The information is limited to avoid confusion.
Illustrations
Each illustration is unique to the flavour and helps to create diversity in the products. The hand-drawn nature of the illustrations makes the product friendly and approachable for our target audience. These hand-drawn illustrations also help our brand to be unique within the nootropics market compared to the existing packaging we have researched into.
PPP - DBA Nootropics - Further Design Experiments
Joel used the illustrations to create a pattern that would cover the sachets. We then came up with the idea of flavouring the product, the illustrations were colour coded and the flavour was added beneath the brand name. Development was made to the typography, selecting something that reflected our running theme of the Greek goddess Panacea.
The pattern eliminates unnecessary white space that was making the packaging look clinical. The pattern resembles a herbal tea packet and a brand that is approachable and trust worthy, it seems appropriate for our target audience.
The pattern eliminates unnecessary white space that was making the packaging look clinical. The pattern resembles a herbal tea packet and a brand that is approachable and trust worthy, it seems appropriate for our target audience.
PPP - DBA Nootropics - Design Experiments
Using vector illustrations, I created some experiments for possible design treatments. Our first idea was to have an illustration that was relevant to how the different effects of the 3 products. For example memory - there would be an illustration of a brain. However, after trying this out the packaging appeared quite sinister and wasn't what we were looking for.
We then went onto using hand drawn elements that reflected our herbal remedy concept. These looked a lot better, a lot friendlier and appropriate for our target audience. The illustrations also compliment the pastel colour scheme we are using.
PPP - DBA Nootropics - Illustration Collaboration
Moving forwards with our idea of incorporating hand drawn elements into the design of our packaging. As a group, we decided to collaborate with an illustrator as none of us were strong at illustrating.
We gave Charlotte from illustration some reference points and she hand drew these illustrations with ink and brush. These illustrations reflect the herbal remedy concept we were trying to achieve. The illustrations are much more approachable and appropriate for our chosen target audience.
We gave Charlotte from illustration some reference points and she hand drew these illustrations with ink and brush. These illustrations reflect the herbal remedy concept we were trying to achieve. The illustrations are much more approachable and appropriate for our chosen target audience.
PPP - DBA Nootropics - Handdrawn Elements
Responding to the feedback received by the DBD team, we decided to experiment further with the herbal remedy concept that we had established. As a group we decided that incorporating some sort of hand drawn elements would make our brand much more approachable and appeal to our target audience more.
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