PPP - DBA Nootropics - Packaging Research

Here are a few of the first packaging examples that come up when searching for Nootropics. As you can see the majority of them are definitely not target towards an elderly target audience. The packaging is extremely shiny and almost futurist in colour scheme. They look like gym products and something that elderly people most likely wouldn't be interested in.

As well as the overall design of the packaging, the language and terminology that they have used isn't very approachable. These are prime examples of what we want to avoid when designing for our products. Obvious things such as brains and neutrons should definitely be avoided to appeal to our target audience.