Today I presented our final presentation to the DBA team. Chris and Joel were unfortunately not able to attend due to the presentation being rescheduled.
The feedback that we received on the presentation was:
The overall design treatment was really nice but possibly too 'pretty'. Although the visual design treatment was good, it possibly was leaning more towards women due to the flower like illustrations that were supposed to represent herbs.
The progression from the first logo ideas we presented in the intrim-crit was impressive. The way we recognised that those initial logos didn't fit with our concept and how we changed our design approach was extremely beneficial.
Another point they made was that it appeared that we had jumped from our initial concept to our final designs and missed out a large part. We should of explained our concept in depth more and how it related to our final brand.
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