Using vector illustrations, I created some experiments for possible design treatments. Our first idea was to have an illustration that was relevant to how the different effects of the 3 products. For example memory - there would be an illustration of a brain. However, after trying this out the packaging appeared quite sinister and wasn't what we were looking for.
We then went onto using hand drawn elements that reflected our herbal remedy concept. These looked a lot better, a lot friendlier and appropriate for our target audience. The illustrations also compliment the pastel colour scheme we are using.
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