PPP - DBA Nootropics - Final Packaging

Our final products consist of 4 different flavours, apple, blueberry, strawberry and an unflavoured product. Each flavour has a different illustration and is colour coded accordingly. The sachets will sold in a cardboard box and in various quantities. The choice to make the product a powder rather than a pill means that the brand appeals strongly to our target audience. The sachets will be a lot easier to open as opposed to a child proof bottle of pills. Using a powder rather than a pill also subtly appeals to our target audience with the idea of them not having to add another pill to their daily routine. This idea will also most likely appeal to our middle-aged target audience who feel as if they're getting old and think Nootropics could benefit the aging process. The powder is similar to that of a berocca and can just be something you put in your drink to start the day. A lot more approachable than a pill which elderly people usually have to start taking later in life. The powdered combination also ties in nicely with our Panacea/Remedy concept.

Colour Theory

When choosing the colour scheme for our products, we referred back to the tips that we had found when researching into designing for the elderly. We wanted colours that create contrast so the information and each product is easily distinguishable. We achieved this by using one block colour on an off white background and bold black type.

Typography

The typography is sans serif and set to a readable size. The information is limited to avoid confusion. 

Illustrations

Each illustration is unique to the flavour and helps to create diversity in the products. The hand-drawn nature of the illustrations makes the product friendly and approachable for our target audience. These hand-drawn illustrations also help our brand to be unique within the nootropics market compared to the existing packaging we have researched into.