PPP - DBA Nootropics - Concept/Packaging

Now we have picked our brand name and the 3 products we wish to sell, we then needed to decide how the product would be packaged. Keeping our target audience in mind, we needed something would be easy to open. We decided that a powder in sachet would be appropriate. The sachet would be easier to open than a child proof bottle containing pills and can also be marketed as 'not just another pill' that elderly people would have to take and also appeal to a younger audience that are starting to feel old. The sachet would appeal to the younger audience of not making them feel old by now having to start taking pills to maintain there health.

Building on from the idea of using a powder in sachet, we came up with the idea of a set of three powders that could become a 'nootropics stack'.

"A nootropic stack, simply put, is the combination of two or more supplements that have beneficial effects on memory, learning, focus, or motivation, in order to create a synergistic effect in the brain greater than any increase in cognition than the supplements you “stack” could create on their own."

Using this concept of combining the nootropics to create a stack also relates back to our chosen brand name of Panacea and the idea of creating a remedy.

Example packaging