PPP - DBA Nootropics - Target Audience

After researching in-depth about all the different chemicals and what they actually do, we decided that we should pick our target audience. Once we had our target audience we could carefully select 3 products that would best suit that specific target audience. 

Quite quickly as a group we decided that the elderly would be an interesting target audience to design for. With Nootropics being a relatively new thing, we would be designing to introduce our target audience to the new drug. Through the initial research we carried out, we also found that most of the websites that are promoting these Nootropics are aiming them at a younger target audience. We wanted to try something different.

Existing packaging: