Saturday, 13 May 2017

PPP - DBA Nootropics - Brief

This brief was set by the Design Business Association and is to create a brand for Smart Drugs, also known as, Nootropics.

Nootropics - also called smart drugs or cognitive enhancers—are drugs, supplements, or other substances that improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals.

We must choose a target audience and also 3 products to base our brand on. The deliverables are then to name the brand, logo, packaging, website, campaign and any other outcomes we feel necessary. 

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