Joel used the illustrations to create a pattern that would cover the sachets. We then came up with the idea of flavouring the product, the illustrations were colour coded and the flavour was added beneath the brand name. Development was made to the typography, selecting something that reflected our running theme of the Greek goddess Panacea.
The pattern eliminates unnecessary white space that was making the packaging look clinical. The pattern resembles a herbal tea packet and a brand that is approachable and trust worthy, it seems appropriate for our target audience.
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